Walt Disney Co.’s annual shareholders meeting was marked with protests outside and pointed questions inside about how the company represents social themes in its content and CEO Iger’s service on one of President Trump’s advisory groups.
Sure, when you’re as big and visible as Disney the annual meeting will always attract activists. Some will wear funny hats. But what happened this year highlights how companies are increasingly being judged by customers -- especially but not exclusively millennials – based on their perceived political and social behavior as much if not more than on their products, services and financial performance.
Whether those perceptions and reactions are justified is a whole other issue.
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