Corporate Reputation Risk Prevention
We’ll help you find and mitigations situations that threaten your company’s good name – before they become a PR problem. Or make bad things worse.
In this unprecedented era of hyper-transparency and real-time (mis)information, most chief executives say their number one strategic risk is protecting the value of their company’s reputation.
But your company doesn't own its reputation. It belongs to the public, formed by experiences and influences. Most of those are out of your control.
This makes reputation risk impossible to fully codify. There are too many contingencies, too many crises and controversies that even the best-managed company won't see coming.
Your company doesn't have to be responsible to be hit with a reputation crisis. And an isolated incident can escalate with mind-numbing speed to become a PR disaster way out of proportion to whatever started it all.
We'll help your integrated ERM team take into account the unique challenges and dangers of a sudden, intensifying reputation crises or controversy:
... Identify hidden vulnerabilities that could become a PR problem or cause one to get worse.
... Prevent a bad news situation from catching your company flat-footed, where the public reacts in a vacuum before you're able or willing to respond.
... Ensure that your company’s initial response contains the situation, rather than escalate it. (This is the most common reason why a manageable bad news event becomes a reputation crisis.)
Call us at (720) 645-1164 to talk about protecting your company's most valuable asset. Or use the button to connect with us. We'll get right back to you.