REPUTATION RISK MANAGEMENT
In this era of hyper-transparency, a majority of CEOs consider reputation risk to be their top concern. Many boards have added reputation to their audit committee’s governance, and an increasing number of companies now include it as a core factor of their enterprise risk management (ERM).
But reputation risk is often impossible to codify. It’s not a function like legal and compliance, IT, HR or marketing. And it’s not goodwill per se, though you can’t have one intangible without the other.
In fact, a company doesn’t even own its reputation – the public does. That’s why an out-of-nowhere, escalating PR crisis can transcend the orderly application of standard ERM components like assessment, thresholding, prevention and scoring.
Still worse, your company doesn't have to be responsible for a negative event to find itself in a destructive PR firestorm. And even an isolated bad news situation can expand and intensify with astonishing speed into a tangled PR nightmare way out of proportion to whatever started it all.
That's where we come in. We’ll help your company or organization protect the value of its reputation asset by closing any potentially dangerous gaps between risk management and sudden public relations crisis.
RISK MANAGEMENT, MADE STRONGER