Where have all the jingles gone.

InfluenceChronicles.com -- Atlantic Monthly laments with us Baby Boomers the demise of advertising jingles, which have greatly died out since Pepsi's 1984 production with Michael Jackson established today's marketing marriage between brands and popular music.

But how many of those campaigns have millions of loyal fans who even 43 years later know every word to Oscar Mayer’s iconic My Bologna Has A First Name?  Sing it, citizen consumers:

My bologna has a first name
It's O-s-c-a-r
My bologna has a second name
It's M-a-y-e-r
I love to eat it everyday
And if you ask me what I'll saaaaaaay
Cuz Oscar Mayer has a way with B-o-l-o-g-n-a