InfluenceChronicles.com -- Atlantic Monthly laments with us Baby Boomers the demise of advertising jingles, which have greatly died out since Pepsi's 1984 production with Michael Jackson established today's marketing marriage between brands and popular music.
But how many of those campaigns have millions of loyal fans who even 43 years later know every word to Oscar Mayer’s iconic My Bologna Has A First Name? Sing it, citizen consumers: My bologna has a first name It's O-s-c-a-r My bologna has a second name It's M-a-y-e-r I love to eat it everyday And if you ask me what I'll saaaaaaay Cuz Oscar Mayer has a way with B-o-l-o-g-n-a
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